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SEO & Analytics

On-Page SEO Basics & Google Visibility

How to optimize headings, meta descriptions and URL structure to rank higher on Google Search.

Fundamentals of On-Page SEO

On-Page SEO refers to the optimizations performed directly on your website pages to help search engine crawlers understand your content.

Key On-Page SEO Elements

  1. Meta Titles & Descriptions: Unique per page, containing target keywords and enticing clicks.
  2. Heading Hierarchy (H1, H2, H3): Exactly one H1 heading per page, structured into H2 and H3 sections.
  3. Image Alt Text: Short descriptions of images aiding Google Image indexing and web accessibility.